MAJESTIC Site Explorer is a suite of SEO Tools with reports that focus on a given website or page. While the focus is on the backlink profile and referring domains of a "target" page or website, the data can come from many sources.
Site Explorer helps Digital PR specialists gain insight, inform reputation management and discover new opportunities for shared & earned engagement.
SEO’s use Site Explorer to discover toxic backlinks in their client's backlink profile, or lost pages on client sites which fail to capitalise on inbound traffic.
Domain name traders benefit from a backlink checker tool with years of analysis data to inform domain valuation.
Why is The Majestic Site Explorer different?
Site explorers tend to have many features in common - for example, the analysis and reporting of:
- anchor text;
- backlink profile;
- referring domains;
- new and deleted backlinks;
- broken links.
Unlike other SEO Tools, the Majestic Site Explorer is more than a backlink checker tool and focuses on Link Intelligence data. It builds on this singularity of purpose to offer a fresh perspective on:
- Similar Sites: This report offers a list of websites potentially related to the target, even with no inbound links in common. With The Similar Sites tool, you will discover affinities between websites to identify digital marketing opportunities with a view beyond inbound links to potential competitors.
- Link Context: Most, if not all, site explorer SEO tools offer an inbound Backlink Checker Report to show other pages linking to the target website. Majestic includes a Link Context report that offers far more. Link Context provides information on the context of an inbound link. For example, you will discover where a backlink is positioned on a page: in a high content area or in the less important header and the footer sections of a page. Link Context also reports the number of outbound links on a page - one of a handful or just one of a thousand others on a directory site.
- Trust Flow and Citation Flow: Trust Flow and Citation Flow are machine-generated estimates of the quality and quantity of backlinks. Trust Flow indicates the number of hops needed to traverse links from a human-curated seed set of sites.
- Majestic does not use a domain level score: Other site explorers fall into the "Domain Score" trap. Domain scores can be helpful for content optimisation but have little to offer to SEOs for Link Building. Consider how many pages some sites have: thousands or even millions of pages. What is the value of a link from a comment on a social post compared to a reference from a news site? Domain popularity has little to do with page popularity. Majestic is different - we base our scores on Page-level calculations. We base our proprietary Trust Flow and Citation Flow scores at Domain level on the aggregation of values calculated at URL level.
For more details, please contact us. |
